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Interesting article I from Forbes
The new generation of twenty-something hipsters are creative, counterculture and serious consumers. Part of their ability to support the indie brands they love (Urban Outfitters, Steven Alan) is due to parentage: these hipster-ish Millennials are baby boomer kids, and baby boomers boast annual spending power of $2 trillion, much of which goes to offspring wants and needs. And there are about 70 million Millennials — about one and a half times the population of Gen X — with their collective eye trained on Vice‘s Dos and Don’ts.
[read more here Forbes]
