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Thank You America

Chrysler’s gesture of goodwill appears to have backfired on the US carmaker. For about a week Chrysler took out advertisements in some of America’s highest circulating newspapers, thanking Americans for their ‘investment’ in the company through the US government’s multi-billion-dollar bailout plan.

“On behalf of the 1 million people who depend on Chrysler for their livelihoods, thank you for investing in Chrysler, and America,” says the statement, signed by CEO Bob Nardelli on behalf of Chrysler.

Ads were taken out in newspapers like USA Today and The Wall Street Journal where prices for placement of a full-page ad can range between USD $206,000 – $264,000 and $112,000 and $217,000 respectively. Unfortunately a backlash has ensued.

What do you think?

Read some of the reactions on Chrysler’s blog: click here

This entry was posted on 12/31/2008 (Wednesday) at 9:15 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
Printed from: http://www.michaelvincent.net/2008/12/thank-you-america/ .
© Michael Vincent 2012.

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  • Anonymous

    what a waste of tax money!


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