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OBAMA 08 – LOGO DESIGN PROCESS


Here’s a different look into Obama’s historical run to the White House. Ever wondered how his logo was created? Check out these videos.


Sol Sender from VSA Partners inc, developed the design strategy and directed a team of designers that created the defining symbol of the 2008 Obama campaign.

The Obama ’08 assignment began in late 2006, when Sender’s firm was hired by MODE, a Chicago-based motion design studio with an existing relationship with David Axelrod, the Obama campaign’s chief strategist.

Printed from: http://www.michaelvincent.net/2009/01/obama-08-logo-design-process/ .
© Michael Vincent 2012.

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  • annyc

    “my presidents black, my lambos, i’d be damned if my rims aint too”

    maybe yes, maybe no.


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