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Fitness First – Wait Watching


No more living in denial about the size of your waist line, thanks to this fantastic albeit terrifying guerrilla marketing initiative from the health club chain, Fitness First. Unsuspecting commuters in the Netherlands are faced with viewing their body weight in bright lights – quite literally – when they take a seat at this Rotterdam bus stop. Scary to say the very least, but extraordinarily clever and likely to increase membership numbers at the local Fitness First. The brainchild of Netherlands’ agency N=5, the initiative takes the concept of guerilla marketing to a whole new level. - Lisa Evans

This entry was posted on 03/21/2009 (Saturday) at 1:29 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
Printed from: http://www.michaelvincent.net/2009/03/fitness-first-wait-watching/ .
© Michael Vincent 2012.

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