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Augmented Reality issue of Esquire

091029-esquire-01 The Augmented Reality issue of Esquire has hit the newsstands. The cool thing with this issue is when this magazine comes in contact with your webcam, Robert Downey Jr. is unleashed! Aside from dangerous levels of the Academy Award-winning actor, however, the video (after the jump) really highlights how silly the whole affair is: While AR has been implemented to great effect for a number of different applications, delivering video content that could just as easily been delivered without waving a magazine in front of your computer definitely crosses the line into gimmick territory. Still, the magazine’s design team did pull all the stops. Check out a video of the magazine after the jump.

Printed from: http://www.michaelvincent.net/2009/11/augmented-reality-issue-of-esquire/ .
© Michael Vincent 2012.

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