mvncnt/blog

Here is another social networking post. Collaborations aren’t just for clothing, footwear, boutique stores anymore. Facebook and Vitamin Water hooked up to create a new drink. Great marketing campaign for both parties. During the process Vitamin Water garnered over a million followers and Facebook will get its logo placed in the bottle enabling it to reach people wherever Vitamin Water is sold. This is reminiscent to how Ikea used Facebook which I blogged here. I embedded the Ikea/Facebook video as a reference to my sidebar.

Vitamin Water asked Facebook users to create a new flavor, could we have guessed that it would be called Connect? A black cherry-lime flavor drink made with caffeine and 8 key nutrients, Connect is the brainchild of Facebook user Sarah from Illinois. She’s awarded the nice handsome sum of $5K for her contributions. Of course the coolest part of this whole contest is that Facebook fans got the opportunity to design the label, come up with the name and decide on the flavor. So what does Vitamin Water get out of this? A sweet social media marketing campaign that garnered more than 1 millionFacebook fans. And Facebook? Well, just check out that bottle – notice a familiar logo?
Watch out for this drink in March 2010. Will you try it?

Via Mashable

Ikea/Facebook video