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Nike Chalkbot

chalkbot_grab
During the Tour de France, it has become a tradition for many fans to create elaborate messages and images along the course. Nike and some robot engineers to create Chalkbot. Chalkbot automates by allowing people around the world to submit inspirational messages eight hours ahead of the riders. Of course the messages has to be approved first. After approval, a photo and GPS coordinates is sent to the person. Great idea!

This entry was posted on 07/11/2010 (Sunday) at 10:24 am and is filed under Brand, Culture, Events, Video. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
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© Michael Vincent 2012.

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