mvncnt/blog

Interesting marketing campaign by Audi. Very similar to BMW’s Driver series. What’s more interesting is my home town of Jersey City is used as a back drop.

Audi, in association with FX Networks, announces the launch of “Untitled Jersey City Project,” a jointly developed 16-minute short-form original drama featuring the all-new 2012 Audi A6. The first two episodes of “Untitled Jersey City Project” will premiere on Sunday, Sept. 25, and will roll out over four consecutive weeks as eight, two-minute episodes airing during FX’s Sunday primetime movies.

Each of the eight installments of “Untitled Jersey City Project,” produced by Audi’s Studio Progress Films to appear as fragments of a television series or film, supplies a piece of a puzzle involving men working for an architectural firm who are hiding a dark secret. The work-in-progress television drama – with story lines centered around fame, power, money and death – is set amidst the fast-developing Jersey City waterfront. A seasoned production team, drawn from the New York independent film world and including director and HBO veteran Daniel Minahan – of ‘True Blood’ and ‘Game of Thrones’ – brings the series a stylized, cinematic look.

Watch the rest of the episodes here.